This time, the majority owner is Chicago-based Monroe Capital, which hatched Curion by merging two troubled market research firms, Tragon out of California and Q out of New Jersey, back in 2017.
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The pandemic notwithstanding, today the company employs 325 and figures to hit $50 million in revenues for the full year. When he arrived two years ago Curion had annual revenues of $23 million and employed 98 people. His clients include 65 companies from the Fortune 500. The current Bisceglia project is Curion in Deerfield, where he serves as CEO of a business that tests new products in front of consumers in such categories as health and beauty aids and home care.
Maybe every private company hoping to grow needs somebody exactly like him. Nearly every enterprise he’s touched has been a success, propelled by his organizational capabilities in marketing and hiring the right talent and merging with competitors to double and quadruple sales in just a few years. Lisa Spathis, Lisa Spathis Public Relations, 831.What Bisceglia is really good at is running companies, all of them youthful and some rescued from near-failure, then impulsively dumping his investment to move on to something else. Curion was formed with the merger of Q Research Solutions and Tragon Corp. These insights provide a wealth of information such as: product readiness for launch, consumer purchase decision process, market and demographic opportunity, flavor and texture profiles, competitive landscape and more. This is accomplished with world-class people, sensory processes, facilities, and data insights. Curion mitigates risk of marketplace failure by ensuring that only products of quality and character will be introduced to the market, providing repeatable delight to consumers.
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With eFive™, we can give emerging and craft brands research and sensory testing that delivers valuable insights with speed and accuracy.”įor more information or to receive a free estimate on your next sensory test please visit us at About CurionĬurion is a full-service product and sensory insights firm. Today, Positive Pretzels can be found at Whole Foods.”Īdds Bisceglia, “Speed to market and agility are the competitive advantages legacy brands have long understood, but consumer testing can be costly.
We were able to develop brand messaging and create viable market positioning, so critical in today’s agile retail environment.
I was able to get consumer insights quickly and profile my target audience. For brand owners like Gregg Latterman, co-founder of Chicago based Positive Pretzels, eFive™ delivered the consumer insights needed to take his new product to market.Īccording to Latterman, “When Curion showed me what eFive™ could do, I was impressed. Through its offerings, eFive uses sensory science to reduce the risk of failure. Sensory science is a research method that gathers and analyzes consumers’ responses to products that invoke the five human senses: taste, touch, sight, smell and sound. This solution democratizes access to the knowledge challengers need most to succeed with a suite of offerings at an affordable price,” says Curion CEO Sean Bisceglia. eFive™ will give emerging brands quick, accurate, and affordable consumer insights from industry-leading sensory experts. “Legacy brands have long enjoyed the competitive advantage of sensory research, coupled with precise data analytics. Curion, announced today the launch of eFive™, a sensory and product insights platform designed specifically for emerging brands with testing facilities in Chicago, San Francisco, Dallas and New York City metropolitan areas.
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